Who is this adorable bear? And what does he stand for?
The Fresh Air Bear (the FAB) is the official mascot of the Clearing The Air campaign at UCLA!
The #FABChallenge is designed through the Clearing The Air campaign to promote awareness and support the smoke-free & vape-free policies we have on campus.
It is meant to encourage discussions on ways we can all politely approach smokers or vapers on campus & talk about our smoke-free & vape-free campus community. The Clearing the Air social media campaign, especially the #FABChallenge, will encourage UCLA Bruins to think about and live for a life without secondhand smoke/vape on campus.
* Prizes (e.g. $20 gift cards) will be awarded throughout the quarter for #FABChallenge participants! Read more to find out how you can be a participant in this challenge.